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Live Company inks partnership deal for electric vehicle festival


Live Company Group PLC (LON:LVCG) said it has signed heads of terms with trade fair organiser Messe Frankfurt to launch the eMobility Festival in Cape Town in November.

The media group said the event will take place as part of the e-Festival programme and will focus on electric vehicles of all kinds as well as the future of e-mobility and climate change.

WATCH: Live Company teams up with Messe Frankfurt South Africa for e-Mobility Festival

Live Company also said its subsidiary E-Movement Holdings Ltd is in advanced negotiations with Formula E Holdings, the owners of the electric racing car championship, and the city of Cape Town to stage a Formula E race as part of the week long e-Festival programme.

“We are delighted to announce the first eMobility Festival as part of e-FEST that will take place in Cape Town in 2021. As part of our recently announced new division [Live Company Sports and Entertainment] we see real value in the E-FEST and eMobility concepts as companies and consumers around the world are increasingly looking to the car industry, corporates and governments to pursue sustainable and greener solutions in their countries”, Live Company chairman David Ciclitira said in a statement.

“South Africa is the first adopter of this festival but the group strategy is to roll this out globally – especially in countries already hosting Formula – E races as part of their annual sporting calendar”, he added.

Live Company shares rose 0.5% to 4.2p in early trading on Tuesday.

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