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Guild Esports PLC (LON:GILD) has launched a first range of merchandise, with clothing featuring graphics from streetwear designer Fergus Purcell.
The company, which plans to introduce further collections and product lines in future, is selling the t-shirts, hoodies, caps and a key ring from its website, with a bandana arriving in the coming weeks.
READ: Beckham-backed Guild Esports has one eye on Premier League as it looks to create an iconic brand
David Beckham, Guild’s brand ambassador, said: “I’ve admired Fergus’ work for a long time, and am so pleased that such an iconic graphic designer is our creative partner at Guild.
“By collaborating with Fergus, Guild has introduced a merchandise collection that esports fans will love, as well as everyone who loves Fergus’ streetwear style.”
Carleton Curtis, Guild’s executive chairman, said: “Guild is moving fast to implement its growth strategy since joining the London stock market last month. We have already signed our first sponsorship deal and with the launch of our first merchandising range we are on track to generate significant revenues in our first year of operations.
“David Beckham and Fergus Purcell are a powerful one-two combination to support the Guild brand’s appeal and we look to the future with optimism.”
PATCH 0.0.1 is now unlocked ????
Our first ever limited run apparel line is now available to buy! Fancy a Guild hoodie? Are you more of a cap person? Be a part of our movement with a piece of Guild.
Check out PATCH 0.0.1 ???? https://t.co/vG60RTJMzX pic.twitter.com/1KvFn1xmh1
— Guild (@guildesports) November 12, 2020
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